Marketing Database Administrator

Job Description

Job Responsibilities: 
  • Interacts with the Field Marketing Team and Demand Center Team to understand requirements and assists in resolution of issues in Marketing and Sales Cloud.
  • Perform day-to-day system maintenance and configuration to the Eloqua database. Act as the first line of defense for proactive system monitoring, as well as reactive problem resolution management with Oracle;
Database Growth 
  • Add leads to our current open enrollment database to supplement current data
  • Conduct research (via the internet, vendors, agencies and other methods) on procuring lists to supplement data available within the database
  • Manage development of a list building function to relevant and non-competitive companies
  • Update, research and validate lead contact information within database
Database Maintenance & Health 
  • Coordinate and monitor the maintenance, integrity, and security of open enrollment portion of database
  • Understand bi-lateral data structures with Oracle Sales Cloud for data integration, hygiene, segmentation, append, and list management
  • Develop and code the list segmentation for all open enrollment marketing campaigns
  • Execute segmentation around marketing/sales plans
  • Perform data extraction
  • Evaluate and optimize effectiveness of marketing campaigns
  • Conduct and interpret data analysis
  • Create custom reports
  • Analyze previous marketing campaigns
  • Analyze campaign for key metrics
  • Manage preparation and production of monthly open enrollment database reports showing growth and usage of data
  • Regulate the use of data to ensure prevention of fatigue
  • Oversee all open enrollment marketing database projects including enhancement of data according to agreed criteria



Salary: As per the Industry Standard
Industry: IT-Software / Software Services
Functional Area: IT Software - DBA, Datawarehousing
Role Category: Software Developer
Role: Software Developer
Keyskills:

Desired Profile

Required Skills: 

  • Strong communication and presentation skills, with ability to comfortably work with a wide range of stakeholders across all levels of the organization including senior management at the Director and VP level
  • Ability to extract and analyze data out of Oracle Eloqua to use for troubleshooting and reporting
  • Outstanding organizational skills and the ability to handle multiple projects simultaneously while meeting deadlines
  • Ability to learn quickly in a dynamic environment and deliver on commitments in a timely manner
  • Demonstrated ability to analyze information, to form recommendations and provide clear documentation and is responsible for the performance, design and integrity of database structures in a global enterprise system environment.
  • Works within deliverable specifications to meet goals and objectives in a timely and accurate manner; raises issues expediently that could impede the deliverable specifications or timelines.
Education and Experience: 
  • Preferred: Oracle recognized certification Oracle Marketing Cloud E10
  • Preferred qualifications include a working knowledge of Oracle applications; specifically Eloqua (Marketing Cloud) and Oracle CRM (Sales Cloud) and implementing Business Intelligence Applications; experience in using various BI products for optimal delivery and analytics on CRM and Marketing database.
  • Experience with SQL development and tuning including triggers and stored procedures.


Education:UG -Any Graduate - Any Specialization 
PG - Any Postgraduate 
Doctorate - Doctorate Not Required

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